Tick:Tock Cosmetics Eyeshadow Swatches and Review

Another part of my Utopista prize. I think I first heard of Tick:Tock Cosmetics through a facebook group I'm in. I looked through the site but being in a state of no to low-buy prevented me from trying anything out.

My first thought when I saw the samples was that the stickers on them are so so tiny, only about 1/2 inch across in diameter. I didn't think you could make stickers with such small print. The sticker has the name of the company, the eyeshadow shade in addition to really really tiny text saying that the list of ingredients can be found on their site and the url to the site. I would rather they make larger stickers because it's a pain in the ass to read the tiny font.

They measure out .5 gram for samples which retail for .70 cents and come in a baggie like pictured above. The full size jars retail for $4.95 and have approximately 1.5 grams of product but these are filled by volume up to the top of the threading of the jar, not weight. This information isn't listed on the site and was answered on their facebook.

I think their store website is laid out quite well. There are individual listings for full sizes and sample sizes and the eyeshadows are organized in a gradient rainbow style. They also favor a comprehensive swatching style, showing off the eyeshadow over bare skin, primer, NYX Jumbo Eye Pencil or their Infinity Base, and over Fyrinnae Pixie Epoxy.

These swatches are fingerswiped over ELF Mineral Eye Primer.

From left to right: Cuckoo, Digital, and Metronome

Daylight picture.

Direct sunlight picture. This is the most accurate picture of Cuckoo, the other pictures I took didn't show off the robin's egg blue hue of it.

Cuckoo: It's described as a medium teal with with light blue and purple shimmer but I think it's more of a Robin's Egg Blue/Tiffany's blue. It was sheer when swiped on but it had great pigmentation when patted on.

Digital: It's a shimmery black with a slight blue shimmer. A pretty basic eyeshadow, it wasn't sheer and patted on well.

Metronome: It's described as a shimmery white with holographic glitter but I didn't see the holographic glitter at all, not even in the sunlight. To me, it's just a shimmery white that built up to medium opacity on the lid.

I was pleasantly surprised by the brand. They don't have that many eyeshadow colors out and the colors they do have aren't all that unique but they're done well. I would like to see them work on adhesion so I don't have to rely on a sticky base or primer. They also sell a white and black eyeshadow base, modeled after the NYX Jumbo Eye Pencil. I'm not fond of how they're marketing it because I dislike it when companies feel the need to compare themselves to other brands but I've yet to try it out. If they make more unique colors, I think I'll try more of them out.